YouTube is rolling out more ways for its creators to engage fans and generate revenue, the company announced today at the VidCon event in Anaheim, Calif. Last year, YouTube used the event to launch new products like channel memberships, merchandise shelves, premieres and more. This time around, it’s expanding several of those existing options with new features, while also introducing new products like Super Stickers and Learning Playlists — the latter which aims to promote the educational use of YouTube.
Super Stickers, meanwhile, is meant to complement the existing monetization tool, Super Chat.
Launched in January 2017, Super Chat lets fans pay to make their message stand out during a YouTuber’s live stream or premiere. Today, YouTube says Super Chat is now the No.1 revenue stream across nearly 20,000 channels — a 65% year-over-year increase.
More than 90,000 channels have used Super Chat to date, with some earning more than $400 per minute, thanks to the feature.
Given Super Chat’s traction, YouTube is introducing Super Stickers, which will launch in the next few months. Fans will be able to purchase these new, animated stickers during live streams and premieres in order to show creators how much they like their content.
The idea for Super Stickers seems to be inspired by gaming site Twitch’s Bits emotes and cheermotes, which also bring animated stickers into chat as a way of supporting video creators. However, YouTube’s Super Stickers will have a different look-and-feel, and will be offered across different languages and categories — including gaming, fashion and beauty, sports, music, food and more.
At last year’s VidCon, YouTube also introduced Channel Memberships — an expansion of YouTube Gaming’s previous Twitch-like “Sponsorship” model, where fans pay a subscription to gain access to special features associated with a favorite channel.
At present, fans can opt to pay the $4.99 Channel Membership subscription to get unique badges, new emojis and other special perks like access to exclusive live streams, extra videos or shout-outs. Today, YouTube is introducing a much-requested change to memberships: levels.