I can’t even remember how many times I’ve had to get in line at a FootLocker to buy the latest pair of Air Jordans. But that was years ago, long before websites and apps became the main way I shop for sneakers.
Nowadays, if I do end up at a FootLocker, it’s because I won a raffle through its app and just have to go pick up a pair of shoes — no waiting on long lines necessary. With the rise of smartphones and the internet as a whole, retailers along with brands like Nike and Adidas have turned to technologyto sell sneakers, especially limited-edition ones that have the potential to cause physical fights.
If I want a pair of Jordans in 2019, I just use Nike’s SNKRS app, and I don’t have to worry about someone jumping me for them as I leave a store.