Oh, Bixby. Samsung made big promises and some key acquisitions ahead of its launch. But the company’s smart assistant got off to a rocky start and has had trouble making a name for itself in amongst a sea of competitors ever since.

Third-party integration has long been one of the categories in which Samsung has promised to truly distinguish Bixby. Back in November, the company announced that it would finally be opening up the assistant to third-party developers with the release of Bixby Developer Studio. Those developers finally began to deliver on the promises of the company’s Viv Labs acquisition.

The launch of Bixby Marketplace is the next step in the process. Now vendors can make their Bixby integrated services (or “capsules”) available to users. The store opens today in the U.S. and Spain, launching with a handful of key apps, including Google Maps, Spotify, iHeartRadio, NPR and Yelp.

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